Clout Chasing for the Sake of Content Monetization: Gaming Algorithmic Architectures with Self-Moderation Strategies

This short discussion paper addresses how controversy is monetized online by reflecting on a new iteration of the shock value in media production, identified social as ‘clout chasing’ phenomenon. We first exemplify controversial behavior, and subsequently proceed to defining clout chasing, which we discuss this concept relation existing frameworks for understanding media. then outline what chasing entails content monetization strategy, address risks associated with approach. In doing so, introduce ‘content self-moderation,’ encompasses creators use moderation way hedge arising out their reliance economic growth. discussed context automated governance entailed algorithmic platform architectures, contribute scholarship governance.